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So you think you want a mobile app? Consider a web app instead

July 28th 2021

Artistica Digital websites, branding and SEO | January 21, 2022

To better understand what a web app is, we need to explain the in’s and out’s of a mobile app: Mobile apps (known as native apps) are built for a specific platform, such as iOS for the Apple iPhone or Android for a Samsung device. They are downloaded and installed via an app store and live and run on the device itself. 

Web apps, on the other hand, are accessed via an internet browser and will adapt to whichever device you’re viewing them on. They are not native to a particular system and don’t need to be downloaded or installed. Due to their responsive nature, they do indeed look and function a lot like mobile apps, depending on the device used to access them.

There are many benefits to opting for a web app vs a native mobile app. With a web app, you don’t need to jump through all the hoops associated with listing your app on the App Store (Apple) or the Play Store (Android). This process can be very costly. Opting for a web app means you avoid these costs and the hassle – saving you time and money. If your plan was to launch a mobile app, you’re still going to need a website. A web app is like a two-for-one offer, you’re essentially getting one product that runs on both desktop and mobile. 

At Artistica Digital, our goal is to make design and development accessible and affordable to businesses of any scale. This is why it was a no-brainer to specialise in producing web apps for our clients – saving them time, money and hassle. 

The average cost of a single platform app in the UK is £38,000, while a two-platform app can reach £42,000 on average. Meanwhile, our web app packages start at £3,999 (excluding VAT). Our web apps keep your upfront costs low, facilitating a faster return on your investment.